Introduction to radio: blog tasks
BBC Sounds BBC SoundsRead this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? On the face of it, BBC Radio is in rude health. It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme (“editorially I think it’s in brilliant shape,” says Purnell), one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week. 2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app? Relying on pensioners to provide the audience is not sustainable for an organisation that relies on convincing the vast majority of the public to pay for its services. Although millions of young Britons continue to tune in to traditional BBC radio stations, Purnell says just 3%...