Music Video: index

 1) Music Video: Introduction - factsheet questions

2) Music Video: Old Town Road CSP

3) Music Video: Postcolonial theory

4) Music Video: Ghost Town CSP

5) Music Video: Postmodernism and music video


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Music video pre-production

 1) Music video treatment scene 1; outdoor different locations in London to highlight the London aesthetic and the country the music video is filmed. As it switches from one place to another throughout the streets of London at different day times. With a colourful screen background changing shapes and colours. Skating park location?  Scene2: Clear studio element white clear blank background with good lighting to contrast the colourful and London streets vibes and aesthetic to make the music video and artist stand out more and so fans can focus on the artist and appreciate them for these couple of clips.  Scene3: Aesthetic cosy bedroom giving the audience and girls specifically personal identity and relating to all of the bedrooms girls can have and maybe a desk  and mirror with make-up.  Scene 4: Lots of short clips and videos of buildings to contrast and change a bit with the theme so the artist is not the only one shown to entertain the audiences more. As they...
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Preliminary exercise: Research and planning

1) State the song you have chosen for your preliminary exercise. Flowers ( Miley Cyrus)  2) Choose at least three music videos similar to your concept and watch a clip or more from each. Make bullet-point notes on everything you watch, commenting on camerawork, editing and mise-en-scene. Perfect- One Direction   ( camera angles and shots)  Feather-Sabrina Carpenter   ( Beginning of music video, camera movements as artist is walking and camera is following.  Bejeweled- Taylor Swift   ( Narrative towards the middle and end of the video as she gained confidence and independence as she also got a massive glow up and a juxtaposition of herself of her life before and after. )  3) Write a short music video treatment for your extract (this is basically a script for your music video). You can find an example of a treatment here. If you are making your real coursework then feel free to use the treatment from your summer project. Different shot of ...
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Preliminary exercise learner response

 1) Type up your teacher's feedback in full plus a summary of the comments you received from other students in the class. Really impressive preliminary exercise – going for the chorus was an excellent idea and the pace and number of shots is exactly what we want for a music video.  Editing is the real strength here – superb pace, matches the beat and several really well constructed moments.  Lip syncing is perfect in places but slightly off in others? Worth checking very carefully for full video. Do you need a separate studio performance element? Only comment on concept is to avoid it becoming too much like an advert for London tourism.  Needed brand identity of your artist in there – that was part of the brief for the preliminary exercise. Really good pace of editing  too many hair flips  2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write three WWW bullet points and three EBI bullet points for y...
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