Statement of Intent feedback and learner response
Comments for AQA: This is a clear statement of intent that offers a good concept that matches the music video / music magazine brief. It targets the specified audience appropriately and offers a range of creative ideas for media language use. Media language elements are a particular strength although perhaps lacking a focus on connotations in places which could push this into the top two levels. Narrative isn’t entirely clear. Representation is weaker and keeps this from the top levels. Some theory is applied but not explained sufficiently and representation analysis doesn’t really move beyond gender stereotypes. Audience is addressed impressively with audience pleasures and engagement a particular strength. Digital convergence is touched on towards the end and some industry context is included. More on the industry side could push this towards the top levels. Print side of brief is mentioned briefly at the beginning but not expanded on which also keeps this in the lower levels. ...