Video rough cut learner response

Comments & feedback:

  • There are some great elements here – the first minute is particularly strong. Excellent lip syncing, multiple locations, strong performance. It uses music video conventions and the pace, particularly in that opening section, feels just right. 
  • You’ve got a brand identity for the artist at the start but I wonder if that could be stronger and whether you can incorporate the shoe sponsorship too (I’m assuming the Nike section in the middle is for that but I don’t think I saw it anywhere else). 
  • I really like the effects in that final section but we can’t really give it credit if it’s after the three-minute mark. Is there a way you could use those elements elsewhere in the video?
  • Overall, I think it’s worth reflecting on the complete three-minute structure when re-editing the final cut. The first minute is so strong but then later there are some shots that are on-screen for a long time which loses the excellent pace established early on.


Improvements/changes:

  • Fill in the gaps in the video and don't keep scene for too long cut them and put clips in between
  • Create brand identity (  X nike? ) 
  • Fade out song from 2:56 

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