Film Industry: Assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: This is a really strong assessment perfection for Q1 and 2!

EBI: Q3clearly shows plenty of revision and knowledge of the CSP but it needs a little more organisation and question focus. You also need some discussion of the Hesmondhalgh for top marks so that may be one to revise. 

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

Q1- 3/3

Q2-6/6

Q3- 6/9

  •  Some industry figures suggested the film was released too closely to Yesterday – another British comedy featuring popular music that was far more successful at the box office.
  • New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

  • Traditional marketing: film poster, trailer, review quotes etc.
  • Director power of Gurinder Chadha and linking to success of Bend It Like Beckham.

Reasons may include:

  •  Promotion of Blinded By The Light at Sundance Film Festival created a buzz by building and sharing critical acclaim from reviews, industry figures etc.
  • Traditional marketing required to meet conventions of film promotion – trailer, film poste etc. Construction of poster and trailer emphasises music of Bruce Springsteen and director Gurinder Chadha’s previous success with Bend It Like Beckham – attracting existing fans of both.

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. 

  • Some industry figures suggested the film was released too closely to Yesterday – another British comedy featuring popular music that was far more successful at the box office.

  • New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.


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