A level Media Coursework Blog

Statement of intent

Research and planning blog tasks 1) Find at least five music magazine front covers.   Maybe the artist but edited in one picture as different styles and people ( Rolling Stone)  Clear background /studio element photoshoot style  ,  and editing ( Daily Music roll )  Typography and editing ( NME)  Lighting and camera work /angles/ colours and the semiotics how he is directly looking at audience (variety)  outside environment and costume look ( PAPER)  What do you need to produce? 1) The front page (A4 portrait) for a new, original music magazine aimed at a mainstream audience that you have created: Title and masthead ( EIGHTEEN ?)/ elite / Forever Young / cool-age  Selling line (slogan) Cover price Dateline Main cover image and at least two further smaller images related to the content of the magazine At least 5 cover lines 2) A double-page spread feature interview with your artist (A3 landscape - i.e. two A4 pages next to each other): ...

Comments & feedback: There are some great elements here – the first minute is particularly strong. Excellent lip syncing, multiple locations, strong performance. It uses music video conventions and the pace, particularly in that opening section, feels just right.  You’ve got a brand identity for the artist at the start but I wonder if that could be stronger and whether you can incorporate the shoe sponsorship too (I’m assuming the Nike section in the middle is for that but I don’t think I saw it anywhere else).  I really like the effects in that final section but we can’t really give it credit if it’s after the three-minute mark. Is there a way you could use those elements elsewhere in the video? Overall, I think it’s worth reflecting on the complete three-minute structure when re-editing the final cut. The first minute is so strong but then later there are some shots that are on-screen for a long time which loses the excellent pace established early on. Improvements/chang...

Comments for AQA: This is a clear statement of intent that offers a good concept that matches the music video / music magazine brief. It targets the specified audience appropriately and offers a range of creative ideas for media language use. Media language elements are a particular strength although perhaps lacking a focus on connotations in places which could push this into the top two levels. Narrative isn’t entirely clear.  Representation is weaker and keeps this from the top levels. Some theory is applied but not explained sufficiently and representation analysis doesn’t really move beyond gender stereotypes. Audience is addressed impressively with audience pleasures and engagement a particular strength. Digital convergence is touched on towards the end and some industry context is included. More on the industry side could push this towards the top levels. Print side of brief is mentioned briefly at the beginning but not expanded on which also keeps this in the lower levels. ...

 1) Music video treatment scene 1; outdoor different locations in London to highlight the London aesthetic and the country the music video is filmed. As it switches from one place to another throughout the streets of London at different day times. With a colourful screen background changing shapes and colours. Skating park location?  Scene2: Clear studio element white clear blank background with good lighting to contrast the colourful and London streets vibes and aesthetic to make the music video and artist stand out more and so fans can focus on the artist and appreciate them for these couple of clips.  Scene3: Aesthetic cosy bedroom giving the audience and girls specifically personal identity and relating to all of the bedrooms girls can have and maybe a desk  and mirror with make-up.  Scene 4: Lots of short clips and videos of buildings to contrast and change a bit with the theme so the artist is not the only one shown to entertain the audiences more. As they...

 1) Type up your teacher's feedback in full plus a summary of the comments you received from other students in the class. Really impressive preliminary exercise – going for the chorus was an excellent idea and the pace and number of shots is exactly what we want for a music video.  Editing is the real strength here – superb pace, matches the beat and several really well constructed moments.  Lip syncing is perfect in places but slightly off in others? Worth checking very carefully for full video. Do you need a separate studio performance element? Only comment on concept is to avoid it becoming too much like an advert for London tourism.  Needed brand identity of your artist in there – that was part of the brief for the preliminary exercise. Really good pace of editing  too many hair flips  2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write three WWW bullet points and three EBI bullet points for y...